The challenge
Aerzy is a scent based consumer lifestyle brand producing car fresheners, incense sticks and an expanding range. Headquartered in India with D2C sales in the United States, they needed demand generation stood up in both markets at once.
What we did
We launched Meta purchase campaigns across India and the USA, Amazon Ads to capture marketplace intent at point of purchase, an organic search build for the US website, and social media management for brand content and community growth. This is an active engagement.
The results
- 3 confirmed Amazon India sales inside the first 72 hours
- Paid campaigns live across two markets in week one
- US organic search foundation built alongside paid