The challenge
Marley Coffee needed to scale marketplace sales across the USA and Canada without losing efficiency as budget grew. The starting point was $3,000 per month in spend and a ROAS barely above 1x.
What we did
We led with a marketplace first strategy, making Amazon Shopping ads the primary revenue channel, then layered Google Shopping and search to capture high intent coffee buyers and Meta retargeting to re-engage warm marketplace traffic. Budget was released progressively as ROAS thresholds were cleared.
The results
- Revenue doubled from $250K to $500K
- ROAS scaled to 8.33x from a roughly 1x baseline
- Monthly spend scaled from $3K to $16K without efficiency loss