The challenge
Pro Touch Plus is an Indian D2C beauty brand in a crowded personal care market. Average order value was too low to sustain profitable growth and first time customers were not coming back.
What we did
We engineered the whole customer ecosystem: bundle and combo strategy to lift AOV, Meta creative and journey optimisation, Google spend scaled against improving efficiency, CRO across PDP video, add to cart and checkout, and WhatsApp plus email broadcasts for festivals, sales and post purchase retention.
The results
- Rs 6.6 crore total brand revenue, 67% YoY growth
- AOV up 100% YoY, from Rs 1,323 to Rs 2,653
- Meta ROAS up 35.35% on the same spend
- Google spend scaled 132.55% with ROAS still improving 8.96%
- Repeat purchase rate up from 10.69% to 14.3%