The challenge
Iba is India's first halal certified, PETA certified vegan and cruelty free beauty brand with over 100 products. The brand needed to scale Meta spend efficiently while converting through both WhatsApp conversations and the website.
What we did
We ran a year long Meta strategy across Facebook and Instagram with a dual conversion model: click to WhatsApp campaigns driving high intent conversations into sales, and website purchase campaigns running in parallel, with continuous creative and audience testing as budget was released.
The results
- ROAS improved from 1.2x to 3x at peak
- Monthly spend scaled 3x, from Rs 50,000 to Rs 1,50,000
- Sustained performance across a one year engagement