The challenge
Spektra Systems is a B2B IT services and cloud managed services firm and an AWS ecosystem partner. They needed qualified pipeline for Saasify, a platform helping SaaS companies list and transact on the AWS, Azure and GCP marketplaces, starting from nothing.
What we did
We built the demand engine from scratch: targeted email sequences reaching cloud decision makers, a lead generation webinar driving Saasify registrations, ABM outreach using intent data to find active marketplace evaluators, and an AWS Seller Prime campaign driving CRM automation adoption.
The results
- 169,000 monthly email reach built from zero
- 300+ webinar registrations per quarter
- 7% webinar attendance rate against total registrations